Selling can be hard. It’s not for the faint of heart. But with the right tactics, you can become a master deal-closer in no time. Keep reading to find out how!
5 Tips To Close More Sales
Tip #1: Do Your Research
Before you start selling, make sure you know what you’re selling—inside and out. Research your product/service thoroughly so that you can answer any questions that come up during the sales process. This will help build trust with potential customers, who will be more likely to buy if they feel like they’re getting honest, accurate information from a knowledgeable source. There is very little that you can do that is more effective at turning away people that would have otherwise paid for your services than not being able to answer questions about it.
Tip #2: Know Your Audience
Another important factor to consider when selling is who you’re selling to. Understanding your target audience is key in order to make sure you’re using the right language and presenting your product/service in an appealing way that speaks directly to their needs and interests. People like to claim that they can sell anything to anyone. You can’t. Why would you want to? If you spend a little time defining who your ideal customer/client is you’ll prevent A LOT of wasted time and effort.
Tip #3: Can’t Sell If You Have Nobody To Sell To
You don’t have to stick with traditional methods of advertising—try out some new ideas! For example, if you’re trying to sell a product or service online, why not create an interactive game or quiz on your website? Not only does this provide potential customers with a fun experience, but it also allows them to learn more about what you have to offer at the same time. Plus, it gives them the incentive to come back and visit your site again later on down the road.
Tip #4: Use Social Media, Use Social Media Correctly
Social media isn’t just a place for sharing memes and catching up with friends—it’s also an incredibly powerful marketing tool! Make sure that your business has an active presence on all of the major platforms (i.e., Facebook, Twitter, Instagram). Post regularly about new products/services or upcoming promotions—just make sure not to get too spammy! Also, don’t forget about customer service—respond quickly and professionally whenever someone reaches out with a question or comment about your company. Social Media is probably going to be one of the first interactions you have with a potential customer even if you weren’t aware of it. Make sure that you are setting the right image for your brand and use it how social media was intended – to foster relationships.
Tip #5: Follow Up
Last but not least, follow up with each lead after they’ve expressed interest in what you have to offer. Send personalized emails, call them, text them, send a smoke signal, and a carrier pigeon if you have to. You went through all of the trouble and money to get your message in front of someone that said they wanted more. It would be a ridiculous waste and a dereliction of duty to stop at anything short of the person asking you to stop contacting them.
That being said. Don’t go overboard here though. Yes, you want to keep attempting to contact a lead until they tell you not to but you still have to give them space. In the beginning, give it a little more effort. 1 call/text and an email for the first couple of days and then pushing it out a day for each attempt for 3 to 5 attempts. If they haven’t responded to you yet they probably are not ready to buy anything no matter what you do. This is where you want to have an email marketing program to continue to nurture your prospect until they do become ready.
Selling isn’t easy!
But by following these five tips – doing your research, knowing your audience, generating leads with creative marketing strategies (including social media), and relentlessly following up – any small business owner should be able to close more deals than ever before! Good luck!
